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CANADA

Published on .

The Canadian Football League's lackluster Toronto Argonauts team reaches out to local sports fans with a humorous public transit campaign. The ad's expressive face testifies to the excitement of watching Argo games from the stands.

Agency: Roche Macaulay & Partners, Toronto

Creative director: Geoffrey B. Roche

Art director: Graham Lee

Copywriter: David Crichton

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