Five hundred testers in Ontario will try out Veev for the next three months as the country's third largest bank refines the service and looks at marketing messages before an anticipated national rollout later this year.
"We've created a brand new product ... and a brand new word," says bank spokeswoman Denny Allen. "It's essentially 'joie de vivre' without going to the French spelling," she says. "We wanted something to capture the spirit and fun" of the new product, which uses digital wireless phones or 3Com PalmPilots to connect to online banking through the Internet.
Customers can handle transactions, check account information and track their investment portfolios. Pricing for the Veev service will be determined at the end of the initial trial.
Vickers & Benson, Toronto, handles advertising for the Bank of Montreal and helped develop the Veev name.
Copyright May 1999, Crain Communications Inc.