Canadian brewer hints at spending cut

Published on .

TORONTO--Canadian beer marketer Molson is eyeing its marketing spending and has hinted that a cut may be in the works. Higher revenue and better sales volumes in the nine months ended Dec. 31 were hampered by an unspecified increase in marketing costs that saw overall profit for Molson Breweries drop by 2% during that period, parent company Molson Cos. says in its latest results. "The increasing marketing costs are being examined very closely,'' says Molson President and CEO James Arnett.

Molson spends a reported $120 million to $130 million on marketing yearly. Handling the brewer's most recent campaign is MacLaren McCann, Toronto.

Copyright February 1999, Crain Communications Inc.

In this article:
Most Popular