Canadian broadcaster offers to compensate advertisers for strike

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VANCOUVER, British Columbia -- Canada's No. 1 regional newscast was back on the air July 13 after a month-long strike that saw ads pulled and a major advertiser picketed.

Full-page ads ran in both daily newspapers in Vancouver heralded the return of regular news programming at television station BCTV, where the top evening newscast drew 700,000 viewers nightly before the strike began June 10.

Viewership is reportedly down considerably, but staff and management pledge aggressive efforts to win back news viewers lost to competitors.

BCTV Advertising Director Brett Manlove promised the station would make good for newscast advertisers who might not have received the viewers they expected during the strike.

Several labor organizations pulled their ads and labor leaders called - mostly unsuccessfully - for an advertiser boycott of the strike-bound station. Striking workers picketed the B.C. Central Credit Union in protest when the financial services marketer didn't pull its advertising.

Copyright July 1998, Crain Communications Inc.

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