TORONTO--Roughly a week after breaking its first major campaign, Canadian Internet service provider Look Communications is experiencing bad press from an online security breach. Canada's National Post newspaper reports that credit card information and user passwords from up to 1,300 accounts were posted on the Internet, drawing comparisons with other Web security breakdowns in the U.S. and Canada recently. Look says it immediately addressed the situation and notified affected customers. No changes to its $14 million major-market ad effort are anticipated, says Look, speaking through its public relations firm, DBA Communications of Toronto. The tagline for ads highlighting Look's Internet service: "Make the Internet yours."
Copyright April 2000, Crain Communications Inc.