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Canadian medical site taps PJDDB for U.S. push

Published on .

VANCOUVER, British Columbia--Canada-based medical and health Web site medbroadcast.com is launching an extensive branding campaign in major U.S. markets.

Newspaper, magazine and online creative from Palmer Jarvis DDB, Vancouver, breaks at the end of October starting in Boston, running until the Christmas season and then resuming in the New Year.

Efforts for the consumer-oriented information site focus on "developing a strong identity between medbroadcast.com and the association withmedical issues," says Terry O'Donovan, VP-corporate communications. No advertising figures were available.

Major market radio creative broke in Canada in early October.

Copyright October 1999, Crain Communications Inc.

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