The online marketer has not used advertising since its launch in 1995, relying until now exclusively on word-of-mouth promotion.
Toronto-based Rapp Collins Communicaide and InfoWorks will handlecreative work and U.S.-based Organic Media online media buying.
Videoflicks.com of Toronto is running Web banners on 900 sites through the Flycast Network to try to achieve its first target of 50 million impressions a month on sites that are heavy with video buyers.
A print and TV campaign across specialist outlets is likely to follow.
Videoflicks.com said its site sees about a million visitors a month.
Copyright July 1999, Crain Communications Inc.