Just over a year ago, the $1bn chain split its broadcast media buying and creative services account between MacLaren McCann in Vancouver and McCann- Erickson in Seattle.
Among the agencies involved in the current round are Vancouver-based Palmer Jarvis Communications, BBDO Vancouver, W.B. Doner & Co. in Michigan, J. Walter Thompson Co. in Detroit and incumbent agency MacLaren McCann and its U.S. counterpart. MacLaren McCann Toronto will play a larger part in the pitch than on the previous occasion.
The review comes shortly after a management shuffle that installed company founder and chair Hassan Khosrowshahi as president and CEO of the retailer. The chain spends close to $60m in marketing, half of which is spent on print, which is handled in-house.
The balance is split among broadcast, community- based sponsorships, event marketing and promotions and point-of-purchase.
Copyright July 1997, Crain Communications Inc.