Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Canandaigua buys Simi Winery

Published on .

Canandaigua Brands, Fairport, N.Y., building its premium wine business, purchased the Simi Winery from luxury goods group LVHM. The Simi winery will be added to Canandaigua's Riverland Vineyards division, along with California wines Mystic Cliffs, Dunnewood and Via Firenze as well as Vina Santa Carolina from Chile. Simi has had minimal ad support, working with local California shops. Canandaigua last year indicated it intended to become a bigger player in the premium wine marketplace.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: