Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Canandaigua pours $35 mil for new wines

Published on .

Canandaigua Wine Co. is stepping into premium wines, preparing a $35 million TV, direct and point-of-purchase campaign to launch Mystic Cliffs varietals. Trone Advertising, Greensboro, N.C., handles.

Copyright May 1998, Crain Communications Inc.

Most Popular
In this article: