Candie's, Purchase, N.Y., breaks a spring campaign in March magazines for its Bongo label. Ads, created in-house with agency InMarketing, Glen Cove, appear in titles including Jane
, as well as on outdoor boards in New York and Los Angeles. The campaign features actress Jennifer Esposito modeling Bongo apparel, footwear and handbags, plus a new Bongo logo and tagline: "let me B."
Copyright January 1999, Crain Communications Inc.