Candie's drums up new Bongo ads

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Candie's, Purchase, N.Y., breaks a spring campaign in March magazines for its Bongo label. Ads, created in-house with agency InMarketing, Glen Cove, appear in titles including Jane, Seventeen and Vogue, as well as on outdoor boards in New York and Los Angeles. The campaign features actress Jennifer Esposito modeling Bongo apparel, footwear and handbags, plus a new Bongo logo and tagline: "let me B."

Copyright January 1999, Crain Communications Inc.

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