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Candie's names shop for jeans account

Published on .

Candie's, Purchase, N.Y., named DiMassimo Brand Advertising, New York, agency for its Bongo brand, succeeding InMarketing, Glen Cove, N.Y. DiMassimo will develop the jeans line's fall campaign, which will break in August. Spending is estimated at $2 million to $5 million. DiMassimo was a finalist in a recent Candie's review.

Copyright March 1999, Crain Communications Inc.

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