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Candie’s signs up Destiny’s Child

Published on .

Candie's Corp., New York, signed R&B trio Destiny's Child as its new spokeswomen, replacing Sugar Ray singer Mark McGrath. The singers will be in Candie's spring and fall 2001 campaigns, which will break in April magazines. The group also will participate in a concert promotion, in-store events and online events at Candies.com. Candie's ads, created in-house with agency InMarketing, Glen Cove, N.Y. have featured other singers, including Brandy, Shania Twain and the Dixie Chicks.

Copyright December 2000, Crain Communications Inc.

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