Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Candie’s signs up Destiny’s Child

Published on .

Candie's Corp., New York, signed R&B trio Destiny's Child as its new spokeswomen, replacing Sugar Ray singer Mark McGrath. The singers will be in Candie's spring and fall 2001 campaigns, which will break in April magazines. The group also will participate in a concert promotion, in-store events and online events at Candies.com. Candie's ads, created in-house with agency InMarketing, Glen Cove, N.Y. have featured other singers, including Brandy, Shania Twain and the Dixie Chicks.

Copyright December 2000, Crain Communications Inc.

Most Popular
In this article: