Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New candy from Hershey

Published on .

Hershey Foods Co. announced today the rollout of Reese's Crunchy Cookie Cups, a candy containing a whole chocolate cookie inside. An estimated $10 million TV and print campaign from Ogilvy & Mather, New York, breaks in March, featuring a flying Reese's Crunchy Cookie Cup.

Copyright January 1997, Crain Communications Inc.

Most Popular
In this article: