New candy from Hershey

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Hershey Foods Co. announced today the rollout of Reese's Crunchy Cookie Cups, a candy containing a whole chocolate cookie inside. An estimated $10 million TV and print campaign from Ogilvy & Mather, New York, breaks in March, featuring a flying Reese's Crunchy Cookie Cup.

Copyright January 1997, Crain Communications Inc.

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