Born: March 1962 in Buenos Aires.
Education: Degree in architecture, Universidad de Belgrano.
Career highlights: Joined Arcor in 1987 to develop the company's marketing, advertising and package design department. In 1988 he was named manager of advertising and packaging; became manager of advertising, promotion and packaging in 1990, and in 1996 was named VP-communications and public relations.
Hobbies: Music and computers.
Family: Married, two children.