CANNES AD COMPETITION ADDS NEW AWARD CATEGORY

Festival to Recognize Radio Advertising

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NEW YORK (AdAge.com) -- The Cannes Lions International Advertising Festival is adding a new category, covering radio, to the awards competition held annually in the south of France.
The ad festival is adding a category to recognize the year's best radio advertising.
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Radio Lions
The award will be called Radio Lions.

Other categories added in recent years are Lions Direct, created for direct marketing; Media Lions, for creative use of media; Cyber Lions for interactive advertising and Web sites; and Titanium Lions, to honor innovation in advertising.

The largest number of entries the festival receives are for the press and poster category, which covers print and out-of-home advertising, and the TV and cinema competitions, but the newer categories have showed more growth as entries of print work and commercials dropped during the economic slowdown.

Preparatory seminar
To prepare for the Radio Lions, the U.K.'s Radio Advertising Bureau will hold a seminar on June 21 during this year's Cannes festival, held June 21-26 in France.

The festival has also explored the possibility of adding Public Relations Lions.

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