Cannes down to shortlists

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As the International Advertising Festival's jury in Cannes, France, whittles down entries, some favorites to make the shortlist for the Grand Prix in TV are emerging. Tipped as contenders were two U.S. commercials, Pepsi-Cola's "Hidden Camera" spot by BBDO Worldwide showing a Coca-Cola delivery man foiled in trying to unobtrusively get a Pepsi in a store, and a McDonald's ad by Leo Burnett Co. featuring a baby on a swing who smiles on the upswing as he sees the Golden Arches from a window and fusses on the downswing.

Another crowd pleaser, Nike's "Good vs. Evil" spot, has run in the U.S. but was created by Wieden & Kennedy's Amsterdam office. In it, a soccer match pits a human international all-star team against malevolent underworld creatures. Other favorites included a spot by Lintas' Amsterdam unit for Nestle's Rolo candy in which an elephant remembers being deprived of a Rolo and wreaks revenge years later, and a Diesel jeans spot by Paradiset agency in Stockholm.

The shortlist for film advertising was finalized at 446, down from 4,686 entries. Automotive commercials emerged as the strongest category, with 50 auto campaigns vying for the Grand Prix. The strongest showing this year is for Volkswagen Audi Group, which has ads from Germany, Sweden, France, Argentina, Great Britain and Brazil in the running.

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