CAP CITIES/ABC WILL HANDLE AD SALES FOR NTN SYSTEM; KRESSER ENTERS THE MAGIC KINGDOM; TECH FIRMS BUILD ITV BRIDGE; VISA BUYS IN TO INTERACTIVE; OTHER NEWS

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Capital Cities/ABC is taking over ad sales for NTN Entertainment Network, an interactive TV system available in bars and restaurants. ABC is likely to package NTN as a value-added medium with its late-night and "Monday Night Football" programming. NTN offers QB1 and other games restaurant patrons can play along with televised events. Larry Fried, exec VP-general sales manager at ABC Television Network, is overseeing the sales effort; sales executives are expected to hit the streets with the NTN package in a few weeks.

Walt Disney Co. last week named Kresser/Craig, Santa Monica, Calif., first agency on its $3 million Disney Software account. The agency plans to create campaigns for CD-ROMs based on Disney films, including "Aladdin," "The Lion King" and "101 Dalmatians."

Two technology companies are offering a potential solution for those wanting to translate the growing base of CD-ROM personal computer software to emerging-and content-starved-interactive TV systems. San Francisco-based Macromedia, maker of tools used to develop multimedia software programs for PCs, and Des Moines, Iowa-based Microware Systems Corp., maker of software for TV set-top boxes, are jointly developing technology to make the translation process faster, easier and cheaper.

Visa International last week acquired the electronic banking and bill payment business of US Order, Herndon, Va. Visa will use the services to form Visa Interactive, a new unit that aims to help Visa's members expand their range of interactive services. Fraser Bullock, US Order's president, was named president-chief operating officer at Visa Interactive.

Michele DiLorenzo was named president of Viacom New Media, New York, a new post, from exec VP. ... Eon Corp. signed a letter of intent to develop interactive services in Washington with IVD Co., the new local licensee for interactive video and data services. The Federal Communications Commission recently auctioned IVDS licenses. ... Southern New England Telephone, New Haven, Conn., named Ryan Direct, Westport, to handle a new campaign for its PersonalVision interactive TV service, now testing in West Hartford with plans for a statewide rollout.

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