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CAPONE AD SLEEPS WITH FISHES

Published on .

One in an occasional series about the "Nanny '90s," an era in which seemingly everyone feels compelled to mind everyone else's business.

Count Chicago Mayor Richard M. Daley and Chicago Sun-Times columnist Raymond R. Coffey among Windy City folks who are more than a tad sensitive about Al Capone. G. Heileman Brewing Co., La Crosse, Wis., pictured the Prohibition era gangster in an outdoor campaign for Old Style beer. But after a column by Mr. Coffey and criticism by the mayor, Italian-American groups and others, Heileman last week removed Scarface from the series, created by Eisaman, Johns & Laws.

McDonald's Corp. is ending a World Cup soccer promotion in the U.K. following a complaint from the Saudi Arabian Embassy about the use of the Saudi flag on disposable hamburger bags. The flags of 24 nations competing in the World Cup were featured in a four-week Happy Meals for children promotion that started two weeks ago. The Saudi flag contains an Arabic inscription from the Koran: "There is no God but Allah, and Mohammed is his prophet." The Saudi Embassy asked the bags be withdrawn because Muslims believe the sacred words shouldn't be discarded in trash cans. "McDonald's regrets any offense given by us-it was entirely unintentional," a spokeswoman said. She said McDonald's and the embassy are discussing the best disposal method for the unused bags. Simon Marketing International, London, advised on the project, primarily handled by McDonald's.

Those Obsession ads featuring superwaif model Kate Moss are under attack again. John Leo explored Calvin Klein Cosmetics Co.'s use of the 20-year-old-who-looks-like-12 in a U.S. News & World Report commentary headlined "Selling the woman-child." His closing words: "Consumers should consider letting a boycott come between them and their Calvins."

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