U.S. eyewear brands target Israel
[ra'anana, israel] Lantis Eyewear has signed a licensing agreement with Israeli optical company MGI. The Israeli company will market glasses made by Lantis for companies including Tommy Hilfiger, Reebok, Spider and Donna Karan. MGI will handle all advertising in-house and also will receive ready-made advertising campaigns from Lantis. It will not be using a local ad agency.
CIA changes name to Tempus
[london] CIA Medianetwork, Europe's second-biggest independent media communications group, plans to change the name of its holding company to Tempus Group. The move is designed to remove confusion between the media network brand and the holding company, which is pursuing global expansion. CIA Group has long been known to be interested in launching in the U.S.
Hong Kong tourism chief for Americas
[hong kong] Hong Kong Tourist Association has appointed Lily Shum, currently general manager of marketing communications at the association, to the post of regional director for the Americas. Ms. Shum will be based in Los Angeles and will be responsible for all association activities in the U.S., Canada, and Central and South America. Ms. Shum, who was born in China and raised in Hong Kong, succeeds Kent Hayden Sadler, deputy executive director, who is retiring as regional director for the Americas region.
Burnett wins SingNet in Singapore
[singapore] Leo Burnett Singapore has won the advertising account for SingNet, Singapore's largest Internet provider, to handle strategic brand development, advertising and promotions. "I don't believe in creative pitches," said Alan Goh, SingTel's CEO of telecom equipment and VP of corporate marketing, about the new business. "I believe in appointing an agency based on their credentials, and Leo Burnett has an excellent track record."