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Published on .

Mazda North American Operations launches its redesigned Protege sedan in a :30 breaking Oct. 15 during prime time on NBC and ABC. To create an urban setting that didn't look computerized, W.B. Doner & Co., Southfield, Mich., pasted several hundred photos of Manhattan's SoHo district onto 2,000 wooden blocks to create the "city." Copywriters: Charles McAleer, Jack Mansour. Art directors: Bryan McPeak, Al Hazen.
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