×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NEW CAR ON THE BLOCK:

Published on .

Mazda North American Operations launches its redesigned Protege sedan in a :30 breaking Oct. 15 during prime time on NBC and ABC. To create an urban setting that didn't look computerized, W.B. Doner & Co., Southfield, Mich., pasted several hundred photos of Manhattan's SoHo district onto 2,000 wooden blocks to create the "city." Copywriters: Charles McAleer, Jack Mansour. Art directors: Bryan McPeak, Al Hazen.
In this article:
Most Popular