More than one-quarter of used-car buyers use the Internet in the shopping process, according to a study by J.D. Power & Associates, Agoura Hills, Calif. Power's new Used Autoshopper.com Study is based on nearly 10,000 responses from buyers of 1994-99 model-year used vehicles. The study found Kelly Blue Book
to be the most frequently visited site, followed by Consumer Reports
, autobytel. com, Edmund's Online
and MSN CarPoint
. The study also found that more than half of respondents visited online vehicle-locator sites.
Copyright August 1999, Crain Communications Inc.