Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Used-car buyers go online

Published on .

More than one-quarter of used-car buyers use the Internet in the shopping process, according to a study by J.D. Power & Associates, Agoura Hills, Calif. Power's new Used Autoshopper.com Study is based on nearly 10,000 responses from buyers of 1994-99 model-year used vehicles. The study found Kelly Blue Book to be the most frequently visited site, followed by Consumer Reports, autobytel. com, Edmund's Online and MSN CarPoint. The study also found that more than half of respondents visited online vehicle-locator sites.

Copyright August 1999, Crain Communications Inc.

Most Popular
In this article: