Another car-buying site, OpenAuto.com, opens for business today. Sellers compete based on the buyer's price and preferences listed with the online marketplace. Developed by two former Autoweb.com executives, OpenAuto's model lets customers anonymously research and price cars online; it's available to all dealers. The site sends offers to registered sellers and posts sellers' responses at the buyer's confidential account. OpenAuto partners include LendingTree and Intuit Insurance Service's QuickenInsurance for insurance and loans, Kelley Blue Book for used cars, and MapQuest.com for maps and directions to car dealers to pick up the vehicles.
Copyright November 1999, Crain Communications Inc.