Giggo.com, the Dallas-based online car financing arm of Germany's DaimlerChrysler, this week breaks a nearly $20 million national campaign. The Richards Group
, Dallas, created two 30-second TV spots, two print ads and four radio :60s for the push, which will run into fall. Both TV spots feature slice-of-life story lines that take surprising turns to tout the "painless'' way to finance a car. The tag is "We've got this car thing down.''
Copyright June 2000, Crain Communications Inc.