×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Car loan dot-com buys giggo.com

Published on .

People-First.com, San Diego, an online provider of car loans, acquired all outstanding shares of giggo.com, a Dallas-based car information, buying and financing Web site, from DaimlerChrysler, Stuttgart. The carmaker is providing a $20 million subordinated debt with a five-year term. In exchange, it gets a 23% interest in the common stock equity of the combined online company. Giggo.com broke a national, $20 million TV, radio and print blitz in late June from the Richards Group, Dallas, with the tag "We've got this car thing down."

Copyright September 2000, Crain Communications Inc.

In this article:
Most Popular