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Car renter Dollar moves $20 mil account to Barkley

Published on .

Dollar Rent A Car Systems, Tulsa, Okla., moved its $20 million-plus account to Barkley Evergreen & Partners, Kansas City, Mo., without a review. The agency will handle advertising, Internet marketing, public relations, direct and database marketing. Fred Fleischer, VP-marketing at Dollar, said Barkley was chosen for its "ability to achieve measurable results for national brands." Incumbent Earle Palmer Brown, Philadelphia, had used comedian-actor Chevy Chase for several years as a bumbling rental car customer.

Copyright April 1999, Crain Communications Inc.

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