Car talk

Published on .

Automotive marketers discussed 1996 strategies at an Automotive News panel Thursday in New York. Both Helge Alten, president, Volvo Cars North America, and N. Douglas Mazza, exec. VP, Hyundai Motor America, cited the role of the dealership in advancing their companies' brands. In the next five years, Volvo will market to family-minded "affluent progressives" rather than yesteryear's conservative buyers and wants to see exclusivity in 80% of dealerships, rather than the current 20%, according to Mr. Alten.

In this article:
Most Popular