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Published on .

Suspended over a pool of swirled caramel and backed by a brilliant sunburst, M&M/Mars' repackaged Milky Way is the central image in the brand's first campaign after being repackaged and reformulated. The effort, which highlights the words "milk it" and carries the theme "Now with the best caramel ever," breaks a yearlong advertising drought for base brand Milky Way, following Mars' discontinuation of its "X-Files"-style campaign. This ad is running in May magazines, but the campaign from D'Arcy Masius Benton & Bowles, St. Louis, will
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