Called Rushtv, the new venture will produce and distribute a range of youth-focused TV shows, music and e-commerce content for its own Web site.
Several of the Rushtv-branded programs will also be screened on Seven's free-to-air network. A pay-TV partner is yet to be revealed.
The new venture will pit Mr. Bray against his own brothers, Damien and Adam Bray, directors of Online Sports Marketing, which owns, produces and distributes a variety of TV programs, Web sites and magazines.
Like Online Sports Marketing, Rushtv will have a variety of core content areas, ranging from movie searches and restaurant guides to music and sports programming.
Rushtv follows other recent attempts to launch interactiveTV/Net/radio/Webcasting youth portals such as Kgrind. Murdoch Magazines also launched a variety of TV shows, including Better Homes & Gardens, off the back of successful magazine titles.
Copyright April 2000, Crain Communications Inc.