North America, New York, entered the Candian market by acquiring a stake in media buying service Strategem, Montreal. Renamed Carat Strategem, the media buyer has billings of more than $100 million, according to Carat, bringing its overall North American billings to nearly $1.2 billion. Terms were not disclosed. Jacques Dorion is Carat Strategem president.
Copyright June 1998, Crain Communications Inc.