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Carat enters Japan with SPI purchase

Published on .

Carat, the international media buying and planning specialist owned by the U.K.'s Aegis, has bought a majority stake in Strategic Planners International, Tokyo, Japan's first and only independent strategic media planning company. SPI only plans media because a handful of Japanese ad agencies dominate media buying in Japan. Aegis CEO Douglas Flynn said, "We will not undermine the unique positioning of Carat SPI, but on the other hand, we will be seeking ways to expand our presence in the market through cooperation with major Japanese agencies or other innovative means." SPI's clients include Adidas International, Nippon Lever, Volkswagen, Walt Disney Co. and Warner-Lambert Co. SPI will be renamed Carat SPI K.K.

Copyright August 2000, Crain Communications Inc.

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