×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Carat wins Alberto Culver media

Published on .

Carat, the international media buying and planning network, has won its first U.S. media assignment from a client it already serves in Europe. Chicago-based Alberto Culver Co. has moved some 80% of its media business from Lois Chicago, which also handles its creative, to Carat in Europe. The win is estimated at $50 million. Carat North America was established last September. It now claims billings of $700 million and offices in 11 cities with 270 employees.

Copyright April 1997, Crain Communications Inc.

Most Popular
In this article: