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Carat wins Diageo U.K. media

Published on .

Diageo, London, consolidated its $100 million to $120 million U.K. media assignment with Carat, London, which already handled its UDV alcoholic beverages unit and its Pillsbury foods unit. Carat now adds media for Diageo's Guinness and Burger King units in the U.K., which had been at WPP Group's MindShare and Zenith Media.

Copyright October 1998, Crain Communications Inc.

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