Kellogg Co., Battle Creek, Mich., moved its estimated $25 million French media buying account to Aegis Group's Carat
, Paris, from WPP Group-owned Mind-Share. Also participating in the pitch was Bcom3 Group's Starcom
. Carat will add the French account to its growing portfolio of Kellogg business, which also includes media buying in central and northern European countries including Austria, Germany, Poland and Switzerland. Observers don't believe MindShare's loss of the French account, which it had managed since last year, will affect its relationship with Kellogg in a handful of other European countries.
Copyright November 2000, Crain Communications Inc.