Carat wins New Line Cinema account

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AOL Time Warner's New Line Cinema awarded Aegis Group's Carat USA, New York, its $100 million media account, according to media execs. Carat USA beat out incumbent Independent Media Services, New York, which had done media planning and buying since the studio started more than a decade ago.

Fallon withdraws from Gateway review

Talks between Publicis Groupe's Fallon, Minneapolis, and Gateway have failed and the agency pulled out of the PC marketer's $250 advertising review. While Fallon executives declined to comment, a spokeswoman confirmed the agency failed to come to terms with Gateway and wished them well. Brad Williams, a spokesman for Gateway, declined to confirm the report and said the company won't comment on marketing communications plans, including the future of its advertising, until Feb. 28 when the direct PC marketer's new management team discusses a revamped business strategy. The meeting will take place in San Diego, where Gateway's corporate headquarters are based, and will be attended by the media and financial analysts. The status of the other review finalists that included Havas Advertisings' Arnold Worldwide, Boston; Stiltanen/Keehn, El Segundo, Calif.; and DiMassimo Brand Advertising, New York is unclear.

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