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Carat wins Vuitton's $85 mil European media business

Published on .

French luxury goods giant Louis Vuitton Moet Hen~nessey, Paris, is moving its estimated $85 million account for European media planning and buying from Initiative Media to Carat, effective in 2001. Carat will take over media planning in all European countries except Spain, where LVMH will stick with Havas Advertising's Media Planning.

Copyright July 2000, Crain Communications Inc.

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