CarDay names BBDO arm for $15 million account

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CarDay designed to help people buy and sell used cars on the Web, picked BBDO Worldwide interactive shop @tmosphere, New York, as interactive agency of record to handle a $15 million online and offline rollout campaign. @tmosphere will develop brand positioning and advertising, refine the site and logo design, handle media buying and produce collateral materials.

The New York-based site launches in New England in May and expands nationally later this year. It joins a growing field of used car sites that include AutoTrader.com and iMotors.com.

Copyright April 2000, Crain Communications Inc.

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