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Caribbean group breaks ads

Published on .

Caribbean Coalition for Tourism, New York, breaks TV ads tonight in a new $4 million campaign to promote the region to North American travelers. The ads carry the theme, "The Caribbean. Where to go." Four spots were produced by Turner Production Co., Atlanta, and will air on CNN, TBS, TNT, Headline News and the CNN Airport Channel. Print, via Trombone Associates, New York, will push fulfillment of CCT's new Caribbean Vacation Planner guide. Mezzina/Brown, New York, created a new Web site.

Copyright September 1997, Crain Communications Inc.

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