CARILLON LOSES GRAND MARNIER

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Six months ago, Carillon Importers learned it was losing Absolut vodka after the maker suddenly switched import marketers. Now, it's happening again.

This time, Carillon is losing Grand Marnier. At yearend, Marier Lapostolle will move the liqueur's U.S. distribution to Schieffelin & Somerset Co., a joint venture of United Distillers and Moet Hennessy.

Moet owns 7% of Marier Lapostolle, but the brand has been handled in the U.S. for nearly 20 years by Carillon, a division of Grand Metropolitan's International Distillers & Vintners unit.

The brand was Carillon's second biggest, and Chairman Michel Roux said he will try to replace it in volume, just as he has replaced Absolut with Stolichnaya vodka.

Grand Marnier's $8 million account has been handled by TBWA, New York, which had been expected to resign it for conflict reasons after being kept on the Absolut account by new importer Seagram Co.

Schieffelin & Somerset officials said they had no immediate plans for the new account.

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