×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Carl's Jr. parent buys Hardee's

Published on .

CKE Restaurants, Anaheim, Calif., formally announced it will acquire Hardee's Food Systems, Rocky Mount, N.C., for $327 million. The move had been expected (AA, April 21). The acquisition gives CKE an East Coast foothold for its 675-unit Carl's Jr. hamburger chain. CKE has the option to continue running Hardee's as a separate brand or slowly convert Hardee's 3,200 units into Carl's Jr. outlets. Hardee's is currently the fourth-largest hamburger chain in the U.S. Mendelsohn/Zien and Western International Media, both Los Angeles, handle Carl's Jr. At Hardee's, Pearlstein Group, Los Angeles, handles creative; International Communications Group, Los Angeles, handles media.

Copyright April 1997, Crain Communications Inc.

In this article:
Most Popular