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Published on .

(Aug. 30, 2001) HONG KONG -- Carlsberg has awarded its multimillion-dollar creative and strategic advertising business in Hong Kong and parts of mainland China to Grey Worldwide following a pitch against Omnicom Group agencies BBDO Worldwide and TBWA Worldwide as well as WPP Group's J. Walter Thompson Co.

The review followed the Danish brewery's decision to consolidate its advertising in Shanghai, Guangzhou (in southern China) and Hong Kong into one account. Media buying remains with Zenith Media. The entire business is estimated at $5 million.

Previously, Carlsberg's above-the-line business was split between M&C Saatchi in Hong Kong and TBWA in mainland China, while BBDO handled below-the-line marketing services in Hong Kong. -- Normandy Madden

Copyright August 2001, Crain Communications Inc.

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