Carlson, Interelate to form alliance

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Carlson Marketing Group, a Minneapolis marketing-services agency, is forming an alliance with Interelate, Eden Prairie, Minn., a provider of Web-based customer-relationship management solutions, in an effort to strengthen their CRM offerings. Carlson will leverage its 60-year-long experience in marketing services against Interelate's data-analysis capabilities to help clients increase their return on investment by using data to drive targeted marketing programs. The alliance is planning a pilot program for British Airways and offering new services to other clients.

Copyright January 2001, Crain Communications Inc.

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