Ikea, of Plymouth Meeting, Pa., selected Carmichael Lynch
of Minneapolis to handle its anticipated $50 million to $60 million account. Other agencies contending for the furniture retailer's business were Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, and The Martin Agency
, Richmond, Va. Boston-based Pile & Company consulted on the review. Incumbent agency Deutsch
, New York, did not participate.
Copyright December 2000, Crain Communications Inc.