Carmichael Lynch will handle Ikea account

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Ikea, of Plymouth Meeting, Pa., selected Carmichael Lynch of Minneapolis to handle its anticipated $50 million to $60 million account. Other agencies contending for the furniture retailer's business were Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, and The Martin Agency, Richmond, Va. Boston-based Pile & Company consulted on the review. Incumbent agency Deutsch, New York, did not participate.

Copyright December 2000, Crain Communications Inc.

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