Carnival Cruise Lines, Miami, breaks a new network and cable TV campaign Jan. 6 without an on-camera role for longtime spokesperson Kathie Lee Gifford. The TV talk-show host is replaced by computer-animated dancing fish, although she provides the voice-over for the ads' tagline: "I guess some vacations are just more fun than others." Ms. Gifford continues as on-camera Carnival spoksperson in trade videos and other types of promotion. HMS Partners, Miami, handles.
Copyright January 1997, Crain Communications Inc.