Carnival Cruise Lines, Miami, breaks a 10-month campaign exclusively in People
magazine with the Jan. 29 issue. The campaign, from HMS-McFarland & Drier, Miami, uses spreads and the tagline "What's your idea of fun?" to target first-time cruisers. The campaign, Carnival's first consumer magazine work since 1990, does not include long-time spokeswoman Kathy Lee Gifford.