Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Carnival in People

Published on .

Carnival Cruise Lines, Miami, breaks a 10-month campaign exclusively in People magazine with the Jan. 29 issue. The campaign, from HMS-McFarland & Drier, Miami, uses spreads and the tagline "What's your idea of fun?" to target first-time cruisers. The campaign, Carnival's first consumer magazine work since 1990, does not include long-time spokeswoman Kathy Lee Gifford.

Most Popular
In this article: