French retail giant Carrefour Supermarches is holding a pan-European media review to pick a single media buying agency. In France alone, Carrefour and its other retail brands spend $250 million a year on media. Participating agencies include Carat
2010, which handles $200 million in French business for Carrefour and its other retail brands, and Havas Advertising-owned Media Planning Group, the agency for Carrefour-owned Promodes' $50 million French account. Other, unidentified agencies also are pitching.
Copyright July 2000, Crain Communications Inc.