CARRYING A TUNE AT SONY

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Tim Pearson in September was named VP-sales and marketing for Sony Music Direct, a new division of Sony Music U.S. Mr. Pearson is responsible for all direct-to-consumer sales of Sony's music and video products, and works with marketing staffs across the company to create direct response TV, direct mail and telemarketing. His top priority has been to build an infrastructure and consolidate the entertainment giant's fragmented database. "Sony sees the opportunity going forward that it's important to communicate one on one with
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