Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CART links with ISL for 9-year deal to handle sponsorship sales

Published on .

Championship Auto Racing Teams has inked ISL Worldwide, a sports marketing agency based in Lucerne, Switzerland, to handle its sponsorship sales for the next nine years. ISL said it can generate $215 million to $235 million in sponsorship revenue for CART.

Copyright July 1998, Crain Communications Inc.

Most Popular
In this article: