Carter-Wallace has consolidated $20 million to $30 million in network and cable media buying at Zenith Media
, New York, according to executives close to the company. Brands moving to Zenith from Botway, New York, include First Response, Arrid, Nair and Pearl Drops. Avrett, Free & Ginsberg and Bates USA, both New York, continue to handle creative.
Copyright February 1997, Crain Communications Inc.