Carter-Wallace moves media buying to Zenith

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Carter-Wallace has consolidated $20 million to $30 million in network and cable media buying at Zenith Media, New York, according to executives close to the company. Brands moving to Zenith from Botway, New York, include First Response, Arrid, Nair and Pearl Drops. Avrett, Free & Ginsberg and Bates USA, both New York, continue to handle creative.

Copyright February 1997, Crain Communications Inc.

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