Carter-Wallace unites $35 mil at Bates

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Carter-Wallace consolidated its consumer products business totaling $35 million at Bates USA, an agency it has worked with for over 50 years. Bates added responsibilities for Pearl Drops toothpaste, First Response pregnancy test kits and Nair depilatory cream, totaling a combined $10.8 million, previously at Avrett, Free & Ginsburg.

Copyright October 1997, Crain Communications Inc.

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